Matthew Falcone is the Chief Operations Officer and managing principal at NDM Hospitality, a position he has held since transitioning from his foundational role in the company’s BurgerFi division. Joining his brothers in 2012 after earning a degree from Florida State University’s Dedman School of Hospitality, Matthew immersed himself in the business, starting at the ground level with BurgerFi. His leadership propelled him to oversee the entire division, where he earned accolades including Franchisee of the Year, Operator of the Year, Best Year-Over-Year Sales Growth, and Highest Guest Service Scores. As BurgerFi’s first franchisees, Matthew and his brothers shaped operational processes that are now used system-wide, contributing to NDM’s expansion to over 10 BurgerFi locations across South Florida and Orlando.
After building a strong BurgerFi team, Matthew shifted his focus to elevating NDM Hospitality’s broader operations. He oversees a diverse portfolio spanning several divisions. FA Retail, the retail management arm, includes high-profile properties like Miami World Center, Plantation Walk, and Promenade at Sunset Walk. Rentyl Apartments, the multi-family division, which manages over 3,500 units. Rentyl Resorts, which handles resort management with partnerships such as Margaritaville, Hard Rock, and IHG. Additionally, NDM’s restaurant division operates multiple BurgerFi locations, resort food and beverage outlets, and proprietary brands like The Wharf at Sunset Walk and Lizzie’s Memphis Style BBQ. Matthew’s strategic leadership has solidified NDM’s prominence across these sectors.
Matthew is deeply dedicated to philanthropy. He serves on the Board of Directors for In Jacob’s Shoes, a cause dear to him. In 2021, he and his family earned the Lifetime Achievement Award for their contributions. He also holds an honorary board position with the Special Olympics of Broward County. Through NDM, Matthew also supports various other charitable initiatives, reflecting his commitment to community impact.
In his personal life, Matthew values a sustainable and healthy lifestyle. On his free time, he spends quality time with his wife, Ashley, their three children, Luca, Capri, and Sonny, and their mini golden doodle, Alfie. Matthew also likes to grow all his own fruits and vegetables in a seasonal garden, showcasing his passion for sustainability.
